Fall Out Boy: Digipak Deconstruction

'On September 13, 2008, the album artwork was revealed on the band's website. The cover of the album was painted by artist Luke Chueh. '

-https://en.wikipedia.org/wiki/Folie_à_Deux_(album)#Title_and_artwork

FRONT PANEL

BACK PANEL

DISC

INSIDE PANELS

PROMOTIONAL MAGAZINE ADVERT

This is a promotional poster which featured in several rock and alternative music magazines, including NME.

FOCUS GROUP

' I like that the album cover didn't feature the bands image as this is just predictable and it creates a sense of humbleness but at the same time lets me have my own interpretation of the albums meaning. I find the intense red white a painted texture gives it a unique style. I find the poster very different to the album artwork, but I like the bands edgy style and the casualness is relatable. '

' I like that the outward appearance of the album is reasonably minimalist yet inside it features quite uncoordinated yet cool individual covers and posters. I also like the record labels logo and that it doesn't take away from the artwork and therefor I don't feel like I'm being sold a label. I find the poster quite spooky and dramatic and it would make me curious about the album if I was unknowing.'

' I like the colour scheme of the Artwork and graphics but I think its thrown off by the individual covers and making it to uncoordinated, especially if it was designed by an artist like you said.. so Id prefer if it featured a cd booklet perhaps instead. I find the poster to really draw you into the bands persona, but it could be more coordinated to the album's aesthetic.'

' I find the poster a bit dated, but I find the album artwork quite appealing and i think it would work if it was out today '

'I much prefer the approach to the style of the album cover rather than the poster as it's more creative, yet I understand the poster is more serving a purpose and for the time was suited to they style.'

LESSONS TO CARRY FORWARD

It is important to include conventions - e.g. the band's title, the record label's logo, the barcode, etc. as this is recognisable.

It is important to include themes and coordination between the album artwork and promotional pieces.

Explore unconventional methods of cover design, as artwork was very appealing in this instance for our target audience

Minimalism can be very effective

When promoting a band it is key to make the front men the focal point of a group photo, and it isn't key to coordinate the bands image as individualism is appealing within this genre

Branding is important as it is key in when deciding what type of audience you are aiming to attract. 

Colour scheme is important for aesthetics within both album artwork and promotional designs

It is better within this genre to portray artists as relatable and reasonably average rather than artificial superstars 

Contrast between foreground and background is better for an impactful image especially when it comes to text

Posters need to inform the audience about the product i.e. include release dates, record labels, band name etc.