Twin Peaks: Digipak Deconstruction

An interesting thing i noticed about 'Twin Peak's Down in Heaven' was that it was more popular for the album to be sold via Vinyl. So I have looked further into this in my analysis below

FOCUS GROUP

' I like that the album cover and I really like that its available on vinyl, its just pretty and they're fun to collect. I think it just makes it unique and that's what I look for in my bands. I like the font style also of the album as it reminds me of like being young and doodling '

' I appreciate the art as a singular thing but for the front cover of the album I feel it's just too chaotic for me and aesthetically simplicity is key. I like the inside cover credits however as its got a hand-made feel to it but it's just less in your face. I do think this look works for the magazine poster because it would draw my attention'

' I like the colour scheme and subtle coordination, overall I'm really liking they're retro visual effects, both in their music video and these. I like the album artwork because it just feels like homemade and less manufactured than like a Taylor Swift album or something'

' I find the poster less appealing than the album cover and artwork. I think I would definitely end up buying the limited edition peachy record because you just don't see that in new media bands '

'For me the poster is a bit chaotic but it's weird because so is the album cover in a way but I like that, I don't know why. I also like the hand-drawn style font because it gives a personal touch to the advertisements.

LESSONS TO CARRY FORWARD

More in depth album artwork/ poster art can get mixed reviews if they're to varied. However, appeal to the niche alternative audience

It is important to include themes and coordination between the album artwork and promotional pieces.

Explore unconventional methods of cover design, as artwork was very appealing in this instance for our target audience

Hand drawn aspects can add personal touches and help an audience relate to the artist

Different post production effects can be effective aesthetically and also portray effectively the tone of the album

Branding is important as it is key in when deciding what type of audience you are aiming to attract. 

Colour scheme is important for aesthetics within both album artwork and promotional designs

It is better within this genre to portray artists as relatable and reasonably average rather than artificial superstars 

Contrast between foreground and background is better for an impactful image especially when it comes to text

Posters need to inform the audience about the product i.e. include release dates, record labels, band name etc.

Think about different forms of media or unique ways of packaging the album as being different appeals to the genre's audience