What have you learned from your audience feedback?
Throughout the project we have collected feedback from our Focus Group which was selected as a representative sample of the alternative rock genre audience. This has allowed us to fine tune our products in all stages using the feedback gained.
Research Stage
Audience Feedback was used to analyse existing media products of the Alternative Rock genre. This allowed us to grasp what stylistic choices our target audience was looking for, by reviewing what was received well.
Planning Stage
At this stage we presented our music video and ancillary task pitch with our 'initial ideas' presentation.This lead to us redrafting our storyboard and creating a website rather than a promotional poster as this was more appealing. We also changed our album cover ancillary several times based off of audience feedback. We were surprised to find that the performance element not being a big aspect of the music video was appreciated as 'performance' was a largely common feature among the alt rock music videos.
Construction
During Construction of our music video we created a couple of drafts before finalising the video. This lead to several re-shoots and a few new shot ideas.
Post-Production
In order to gain knowledge from our target audience, I selected a few members from our focus group and emailed them with questions to prepare for an interview about our final products:
Audience Member Profile:
Name: Kiera
Gender: Female
Age: 18
Subjects: Art, Media, Psychology
Interests: Music, Drawing, Gigs, Snowboarding
Favourite Music Genre: Soft/Alternative Rock
Audience Member Profile:
Name: Chelsie
Gender: Female
Age: 17
Subjects: History,
Business, English lit
Interests: Music, Art,
Social media
Favourite
Music Genre: Garage Punk
Audience Member Profile:
Gender: Female
Age: 17
Subjects: Biology,
Physics, Math
Interests: Music, Concerts,
Social media, Films
Favourite
Music Genre: Classic Rock
Audience Member Profile:
Gender:Male
Age: 19
Subjects: Mechanics & Engineering
Interests: Festivals, Travelling, Football
Favourite Music Genre: Punk and Rock
Name: Caitlin
Gender: Female
Age: 18
Subjects: Geography, Psychology, Art
Interests: Music, Museums, Art, Social media
Favourite Music Genre: Alternative
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